From Swim Clo to Swim Fins:
This Is Our Story
We have been brimming with excitement for the past year about Swim Clo Aquatics and Fitness’ next chapter and we are so pleased to announce that the Swim Clo you’ve all known and loved has grown into something bigger and better! Swim Clo has been rebranded to Swim Fins Swim School!
For 30 years, Swim Clo Aquatics and Fitness has delivered the highest quality swimming lessons to the Lower Mainland - a dream that the owner, Claudine (“Clo”), has nurtured since she started the business as a one-woman show in backyard swimming pools. Her passion for water safety and determination to teach children how to swim in ¼ of the time is what has driven Swim Clo, now Swim Fins, to become the amazing program that it is today. Swim Fins is the result of 30 years of refinement - an evolution from aquatics and fitness to a specialized swim school targeting children between the ages of four to nine years old (our largest swimmer base), but accessible to all ages! Swim Fins is a true masterclass providing the best swimming lessons parents and their children can experience.
2020 was a hard year for all of us, between not being able to visit with our families and friends to our favourite small businesses having to temporarily shut down in solidarity with our community’s efforts to stymie the spread of COVID-19. While we missed our swim families so much during the shut down, we took this rare opportunity to explore the many ideas we’ve been storing in our innovation vault. With more time to focus on improving the business, we wanted to represent what our swimming lessons have become today; Swim Clo was a representation of “swimming with Clo” - a throwback to our origins. However, we have become so much more than that! Now our swim families have the opportunity to swim with our team of professional coaches who are personally mentored by Clo to become the amazing instructors you swim with every day.
Our new logo incorporates several aspects of our swimming lessons:
FINS: As many of our swim families know, we use flippers, or “FINS”, in our lessons. Fins help students swim with straight legs so that they kick from their hips instead of their knees. They are a fantastic tool and are used frequently throughout a portion of your children's lessons.
GOGGLES AND MASKS: All students start with goggles or masks in our swimming lessons. They allow for more confidence while in the water and help swimmers be more kinesthetically aware of their body. Children will be assessed on their abilities without eyewear.
BRADLEY THE SUPERHERO: The little boy represents Clo’s seven year old son. Bradley has been the face of Swim Clo for many years and it only made sense for him to continue as our mascot! He’s featured as an adorable young swimmer who dreams of growing up to be a superhero in all aspects of life.
AQUA THE MERMAID: Aqua is a little mermaid who has had trouble keeping up with all of her mermaid friends as they swim through the ocean. She joined Swim Fins to learn how to swim even better than she already can and now she has joined the team to encourage other little mermaids who want to swim better.
MORE TO COME! Expect more Swim Fins characters to join the team in the future as Bradley and Aqua grow and make new friends!
We want children to be able to feel like our logo represents them and their dreams - a visual representation of other children succeeding in their swimming goals. Swim Fins will be a place that children are excited to go; a place where they can see their friends, mentors, and coaches while learning amazing life skills.
The Swim Fins dream is for everyone to learn to swim, be safe, and have fun! Join us for our year round lessons at our pools in Richmond, White Rock, Walnut Grove, Cloverdale East, Cloverdale West, and Abbotsford! Follow us on all our social media platforms to stay in touch and see your kids in action. We want to thank everyone who has allowed us to rent their pools, all of our coaches, all of our staff, and all of you, our valuable swim families, for following us on our journey and supporting our small business for the past 30 years!
